Experience

My experience working within other organizations.



Summary of Qualifications

An accomplished software engineering manager and technical lead with lifecycle development experience in visual modeling software, video applications, and object oriented frameworks for desktop and mobile platforms. 

  • Designed and implemented rich direct manipulation user interfaces and software frameworks for iOS, macOS, Windows and UNIX in Swift, Objective-C and C++.
  • An effective team player, coach, mentor, leader, planner, and communicator. 
  • Delivers high quality results on time, consistently exceeding customer expectations. 


Experience

2019–present Wellframe Inc., Boston, Massachusetts

Director, Mobile Engineering

Currently building a world-class mobile app development team that is changing the way digital health management supports people beyond the four walls of care delivery.


2005–2019 MathWorks, Inc., Natick, Massachusetts

Software Engineering Manager, Platform Evolution

Built and managed a team of 8, delivering native platform integration and support for all products. Evangelized platform technologies and tools internally, and coached developers on software development and user experience.

  • Instigated wide adoption of CppMicroServices, a service-oriented, SOLID-based architecture for dynamic, pluggable and declarative extensibility in products.
  • Researched and developed future product foundations on iOS, Android, and ARM Linux in C++, Swift, and Java.
  • Coordinated with customer support & development teams to revamp crash reporting.
  • Advocated for support for new Windows and OS X integration features.
  • Initiated Mac birds of a feather to foster knowledge sharing across the organization. Created and developed Mac training classes.
  • Managed the development of automatically generated Xcode projects and an interactive workspace generator to increase developer efficiency and internal Mac adoption.
  • Led efforts to eliminate X11 on the Mac platform, and to conform products to the Apple HI Guidelines.


2009–present Flat Earth Studio LLC, Southborough, Massachusetts

Co-Founder, President, CEO, Lead Developer

Designed, licensed content for, released and maintained more than a handful of free and paid lifestyle mobile apps for the iPhone and iPad in the iOS App Store. 

  • Awarded App Store Staff Selection in 2009 and 2011. 
  • Leveraged UIKit, StoreKit, CoreMotion, QuartzCore, Core Data, CloudKit, CoreGraphics, AVFoundation, XCTest, Git, and more. 
  • Localized into 10 languages. 
  • Integrated Swift, Objective-C and C++.
  • Added continuous integration with Git and Xcode Server.


1998 - 2005 Media 100 Inc., Marlboro, Massachusetts

Principal Software Engineer

Provided software engineering and leadership for several major video editing applications; coordinated with customers, writers, quality assurance, and support to produce Emmy-award winning products.

  • Provided engineering and leadership for a team of 5 on the Media 100 HD product for Mac OS X, a video editing system that mixes multiple resolutions.
  • Co-managed development of the 844/X video compositing system version 2 and 3 in C++ and MFC, StingRay and stl for Windows XP.
  • Planned, engineered, and managed teams of 4 and 5 for Media 100 v6 and v7, balancing new features for existing & new customers.
  • Improved the quality of the legacy C++ code base, resulting in fewer support calls, greater reliability, and new product opportunities.
  • Developed support for After Effects software filter plug-ins in 844/X, and worked with 3rd party plug-in developers on integration.
  • Developed interactive Internet streaming media features, and AppleScript automation.


1997 - 1998 Videonics Inc., Campbell, California

Senior Software Architect

Designed and implemented features for Effetto Pronto, a QuickTime-based C++ multimedia 3D effects composition editor applications for a video effects card. Developed reputation for the ability to rapidly fix complex product defects.


1996 - 1997 Apple Inc., Cupertino, California

Frameworks Engineer

Developed MacApp release 13 and Apple Class Suites, C++ frameworks for Mac OS.

  • Refactored key core MacApp components into class suites and applied modern language features. Designed framework conversion and updating strategies for the community of external developers.
  • Initiated and completed a new release of the MacApp Ad Lib visual view editor.
  • Presented at the 1997 Apple Worldwide Developer's Conference, and sponsored two 3-day Coding Kitchens in Cupertino and Munich, Germany.


1991 - 1996 Lumina Decision Systems Inc., Los Gatos, California

Co-Founder, Director of Software Development

Shepherded a Unix decision analysis research tool to become to the commercial software product Analytica, for Macintosh and Windows95/NT.

  • Designed and implemented the hierarchical influence diagram user interface, muilti-dimensional array browser and editor, graphing engine and extensions.
  • Led three Early Adopter releases to generate customer feedback.
  • Grew the company from 2 employees to 15, managing engineering efforts including Unix and Windows vertical market opportunities.
  • Co-wrote the original user guide and tutorial.
  • Ported code between Mac, Windows and UNIX platforms, and translated from Object Pascal to C++.


Industry Highlights

2010 Technical reviewer, “Designing the iPhone User Experience.”

Technical reviewer for “Designing the iPhone User Experience” by Suzanne Ginsberg, Addison-Wesley.


1994 - 1996 MacApp2PPC Developer's Cooperative, via the Internet.

Organized developers to port MacApp 2 to PowerPC, making more PowerPC-native applications available. 

  • Sponsored a three day “coding kitchen” which included Apple Chief Scientist Larry Tesler.
  • Shipped MacApp2PPC for Metrowerks CodeWarrior CD's. Wrote articles for MacTech Magazine.


Education

1984 - 1988 Carnegie Mellon University, Pittsburgh, Pennsylvania

Bachelor of Science in Mechanical Engineering

  • Focus on Manufacturing, Design, and Computation
© Brian Arnold 2020